Our Wildflower Giveaway is in Full Bloom as communities and colleagues plant for biodiversity
Community
Our Wildflower Giveaway is in Full Bloom as communities and colleagues plant for biodiversity
Our wildflower seed giveaway has truly taken root, with 500 free seed packets distributed to customers and communities to help support biodiversity and bring nature back into local spaces.
The Create a Buzz – Planting with Platform campaign, launched ahead of the International Day for Biological Diversity (22 May), inspired individuals and neighbourhoods to help pollinators thrive by planting wildflower seeds. Sponsored by sustainability partner JLL, the initiative offered a vibrant opportunity for Platform customers to reconnect with nature - one seed packet at a time.
“Wildflowers aren’t just beautiful to look at they play a vital role in supporting our bees, butterflies, and other pollinators, which are in decline,” said Lianne Taylor, Sustainability Director at Platform. “It’s been fantastic to see so many people get involved. Even a small patch of wildflowers can make a big difference to our local ecosystems.”
Wildflowers are crucial for biodiversity. Pollinators such as bees and butterflies depend on them for nectar and pollen, particularly in spring and summer when they’re most active. However, with 97% of the UK’s wildflower meadows lost since the 1930s*, efforts like this are urgently needed to reverse the decline.
Colleagues from across Platform also rolled up their sleeves to take part, planting wildflower patches at office locations and community spaces. Photographs captured staff in action, sowing seeds and creating vibrant corners of nature where wildlife can thrive.
“It was a brilliant way to connect with nature during the working day,” said Saul Taylor-Patrick, a Platform colleague who joined the planting activity. “There’s something really uplifting about doing something hands-on for the environment - I’m excited to watch our patch grow and bloom!”
Fiona Hollingworth, Director of Affordable Housing at JLL, said: “JLL are delighted to be sponsoring such an important campaign, which exemplifies the commitment that Platform and JLL share in improving the environments in which we live, and provides a wonderful opportunity for Platform’s customers and staff to work together in a positive way to increase biodiversity and pollination in their neighbourhoods.”
“It’s all about small actions that add up to big change,” added Lianne. “Seeing our colleagues and communities come together to help nature bounce back has been truly inspiring.”
Participants have been encouraged to share photos of their blooming results by tagging @PlatformHousing and using the hashtag #CreateABuzz on social media — helping the campaign flourish far and wide.
