We've won a leading property award

13 September 2024
3 mins

Along with house builder Keepmoat we have been awarded the Property Deal of the Year category in this year’s East Midlands Property Dinner organised by Insider Media. 

The awards aim to recognise and champion the very best real estate, construction and design in the East Midlands.  

The joint entry focused on the sale of a site of 604 residential dwellings by Boots Properties Limited to Keepmoat and the simultaneous subsale of land for 319 homes to for construction by Keepmoat of affordable housing alongside homes for sale.  

The transaction comprises a significant part of the 286 acre Nottingham Enterprise Zone and Walgreen Boots Alliance campus, which formed part of the health and pharmacy chains operational headquarters where it developed and manufactured ibuprofen painkillers during the 1960s.  

The deal is a true Nottingham born success story, linking a historical industrial site from Nottingham’s largest employer with the local offices of one of the country’s most successful housebuilders and ourselves.  The legal teams were exclusively drawn from Nottingham based law firms, Geldards LLP, acting for Boots; Freeths LLP, acting for Keepmoat and Browne Jacobson LLP, acting for Platform.  Boots were represented by well known Nottingham agent Tim Garratt from Black Star Advisory.  

The large scale regeneration project will see Keepmoat deliver more than 600 high quality, multi tenure new homes over a period of six years, with construction due to complete in 2029.  

The winners were unveiled at a ceremony on Thursday 5 September at the East Midlands Conference Centre, one of the Midlands prime conference venues in Nottingham.  

Kate Ellison, our Director of Land, Partnerships and Business Development said: “We are absolutely delighted to win this award.  Due to the insolvency of the previous developer, the transaction had to be completed from a standing start in only a little over eight weeks and required a herculean collaborative effort from all parties involved.  With challenging planning, environmental and legal issues to overcome, the transaction was only possible as a result of the passion and drive of the highly skilled and dedicated teams within each of the parties involved to make the scheme a reality.”  

Boots has occupied the site for almost 100 years and the development supports its’ desire for a positive legacy for the former industrial site, and our ongoing commitment to sustainability with high quality, energy efficient homes that have innovative solar electricity tech panels and air source heat pumps installed with a further aspiration for a number of homes to benefit from ‘zero bills.’  

Charlotte Goode, Divisional Chair at Keepmoat said: “The whole team at Keepmoat are extremely proud to be part of this transformative project, which not only delivers high quality, energy efficient homes but also preserves the legacy of the site’s historical past. This award is a testament to the hard work and collaboration of both Keepmoat and Platform Housing Group, and we look forward to seeing the positive impact this development will have on the local community and the region.”  

Gabor Taller, Partner at Browne Jacobson said: “I am so pleased that the Platform and Keepmoat teams are getting the recognition they richly deserve for pulling together this landmark deal for the region.  Like Platform, Browne Jacobson is on a mission to drive positive change and is committed to help tackle society's biggest challenges in a meaningful way; is therefore genuinely rewarding to be involved in this strategic project which will deliver sustainable, quality, affordable homes with a unique design and leave a legacy for the sit’s historical past.” 

Photo caption : l to r, Michael Baggett, Director of Land and Partnerships, Platform Housing Group; Kate Ellison, Director of Land, Partnerships and Business Development, Platform Housing Group and Liam Good, Senior Land and Partnerships Manager, Platform Housing Group.