Platform appoints its first wellbeing fund project manager | Latest News

Platform appoints its first wellbeing fund project manager

Platform Housing Group has appointed Emma Lloyd to head up its wellbeing fund.

The appointment comes hot on the heels of Platform announcing the launch of extra funds to the tune of £1.4million to support people within its communities.

Emma – who has worked in various roles within the Group since 2017 - has witnessed the direct impact of financial hardship on customers’ lives having worked closely with housing officers and income officers amongst others.

Emma explained: “This is a really exciting opportunity for me both personally and professionally. Being involved in a project that is going to have such a positive impact on so many lives and communities is very humbling.  The fund is of particular importance at the moment, after the unprecedented year we have all experienced. I look forward to helping to resolve many of the issues that have been thrust upon so many due to the pandemic.”

Emma’s role will be responsible for the Group’s newly established wellbeing fund for 2021/22; its success will be demonstrated by supporting customers and communities who are experiencing disadvantage and hardship, improving their wellbeing by developing new opportunities.

Michael Bruce, Director of Platform Hub and Income Management at Platform Housing Group said: “We are delighted to appoint Emma to head up our wellbeing fund.  Emma has a wealth of hands on experience with our customers as well as all the enthusiasm and empathy that the role requires. The fund itself is flexible and is designed to recognise that customers have many needs that go beyond the homes we provide, focussing on financial and emotional support that makes a tangible difference to local lives.”

The aim of the fund - which was originally launched in 2020 – is to provide fast and flexible support to customers during challenging times; the fund can help cover the cost of food, essential items such as school uniforms, energy and utility costs as well as helping to bridge the gap between a benefit application and the first payment.

The fund also offers support packages for employment and training, household furniture, digital inclusion and health and wellbeing.

Established in 2020, the fund has already provided more than £173,000 of immediate and practical help in the form of payments to cover fuel and water costs, benefits delays and other essentials.  

For further information please contact Emma Lloyd, Wellbeing Fund Project Manager, on 0333 200 7304 or email her at

To apply for extra support customers should visit the Wellbeing Fund section of our website.

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